Personal Injury Lawyer in Brooklyn, NY
Client Niche: Personal Injury Law
Location: Brooklyn, New York
Project Scope: Local SEO (Google Business Profile Optimization & Local Visibility)
The Challenge:
The client, a personal injury lawyer in Brooklyn, was struggling with one major issue: their Google Business Profile (GBP) wasn’t generating calls. Despite being in a high-demand niche, the profile was virtually invisible in local search results, especially in the competitive Brooklyn personal injury space.
Project Goals
- Increase the number of calls and clicks from the Google Business Profile
- Secure visibility in the Google 3-Pack for high-intent local keywords like “personal injury lawyer Brooklyn”
- Improve local brand presence and NAP (Name, Address, Phone Number) consistency across citation sources
Strategy & Execution
To address the visibility and engagement issues, I developed and implemented a comprehensive Local SEO strategy:
Optimized Google Business Profile
- Added all relevant legal and niche-specific categories
- Integrated high-performing, location-specific keywords in the GBP description, services, and updates
- Uploaded geo-tagged photos and consistent weekly posts to keep the profile active
Created a Location-Optimized Landing Page
- Developed an SEO-focused landing page targeting Brooklyn-based personal injury search terms
- Included trust signals like testimonials, legal credentials, and a clear call to action
Citation Building & NAP Consistency
- Audited and corrected existing citations to ensure consistent business name, address, and phone number
- Built new citations on high-authority local directories
- Optimized website landing pages
Results
- 2,558 total business interactions from GBP within 6 months
- 178 direct calls from the Google Business Profile within 6 months
- Ranked in the Google Local 3-Pack for several targeted keywords including:
- “personal injury attorney”
- “car accident lawyer”
- “Truck accident lawyer”
And many more.
Outcome
The client saw a significant increase in qualified leads and phone inquiries directly from their GB, achieving a strong local presence in one of the most competitive markets in the U.S.
