Organic Baby Food Website: +400% Traffic in 8 Months
The Results
- +600 Keyword Growth
- 60% New Website Users
- +400% Organic SEO Traffic
- 90% Backlink Strength
- +38% Monthly Click Growth
- +110% Monthly Impressions
Project Overview
An organic baby food website approached me to boost purchases through organic traffic. Although the brand offered a high-quality product range, the site struggled with low visibility and weak conversions. My goal was to attract non-branded traffic to category and product pages and position the brand as a trusted authority in the organic baby food niche.
Goals
- Increase purchases via organic traffic
- Attract high-conversion, non-branded traffic
- Resolve technical and content-related performance issues
- Build brand authority within the organic baby food market through SEO
The Highlights
Within just eight months of executing my SEO strategy, the site experienced the following:
- Organic Traffic: Increased by over 100%
- ROI: 1000% growth driven by organic traffic
- Keyword Rankings: Multiple non-branded, high-conversion keywords reached top 10 positions
- Technical Optimization: Improved crawl efficiency and eliminated performance errors
- Content Optimization: Upgraded meta tags and product page content for higher search visibility
Executing the Strategy
Key Challenges:
- Low visibility for non-branded keywords
- Technical errors, including crawl issues and outdated metadata
- Weak backlink profile
- Under-optimized category and product pages
My Solution:
To overcome these issues, I applied a comprehensive SEO approach:
Technical SEO Fixes
- Resolved crawl errors and ensured proper page indexing
- Enhanced site speed and mobile responsiveness
- Fixed metadata and structured data issues for improved visibility
Category Page Optimization
- Conducted keyword research focused on non-branded, high-conversion terms
- Optimized category pages with targeted content and improved keyword alignment
- Enhanced on-page content to increase relevance and user engagement
Product Page Enhancements
- Revised meta titles and descriptions with conversion-focused keywords
- Updated product descriptions to better reflect searcher intent
Backlink Strategy
- Built a strong backlink profile using high-authority, niche-relevant sources
- Utilized paid guest posting and earned links from credible websites
- Secured over 200 quality backlinks from blogs, directories, and articles
Content Marketing
- Published SEO-optimized blog posts addressing common parent concerns
- Shared informative content on the benefits of organic baby food to build brand trust
The Outcome
Thanks to this focused effort, the website achieved the following results:
- Organic Clicks: 22.9k
- Impressions: 1.56M
- CTR: Increased to 1.5%
- Keyword Rankings: Top positions for targeted non-branded terms
- Purchases: Significant increase in conversions, with ROI growing by 1000%
Conclusion
This project is a testament to how strategic SEO execution can turn an underperforming site into a high-traffic, high-conversion asset. By resolving technical issues, optimizing content, and building domain authority, I helped this organic baby food brand achieve rapid and sustainable growth.
