The Results

• +600 Keyword Growth
• 60% New Website Users
• +400% Organic SEO Traffic
• 90% Backlink Strength
• +38% Monthly Click Growth
• +110% Monthly Impressions

Project Overview

An organic baby food website approached me to boost purchases through organic traffic. Although the brand offered a high-quality product range, the site struggled with low visibility and weak conversions. My goal was to attract non-branded traffic to category and product pages and position the brand as a trusted authority in the organic baby food niche.

Goals

• Increase purchases via organic traffic
• Attract high-conversion, non-branded traffic
• Resolve technical and content-related performance issues
• Build brand authority within the organic baby food market through SEO

The Highlights

Within just eight months of executing my SEO strategy, the site experienced the following:

• Organic Traffic: Increased by over 100%
• ROI: 1000% growth driven by organic traffic
• Keyword Rankings: Multiple non-branded, high-conversion keywords reached top 10 positions
• Technical Optimization: Improved crawl efficiency and eliminated performance errors
• Content Optimization: Upgraded meta tags and product page content for higher search visibility

Executing the Strategy

The Challenges:

• Low visibility for non-branded keywords
• Technical errors, including crawl issues and outdated metadata
• Weak backlink profile
• Under-optimized category and product pages

My Solution:

To overcome these issues, I applied a comprehensive SEO approach:

Technical SEO Fixes

• Resolved crawl errors and ensured proper page indexing
• Enhanced site speed and mobile responsiveness
• Fixed metadata and structured data issues for improved visibility

Category Page Optimization

• Conducted keyword research focused on non-branded, high-conversion terms
• Optimized category pages with targeted content and improved keyword alignment
• Enhanced on-page content to increase relevance and user engagement

Product Page Enhancements

• Revised meta titles and descriptions with conversion-focused keywords
• Updated product descriptions to better reflect searcher intent

Backlink Strategy

• Built a strong backlink profile using high-authority, niche-relevant sources
• Utilized paid guest posting and earned links from credible websites
• Secured over 200 quality backlinks from blogs, directories, and articles

Content Marketing

• Published SEO-optimized blog posts addressing common parent concerns
• Shared informative content on the benefits of organic baby food to build brand trust

The Outcome

Thanks to this focused effort, the website achieved the following results:

• Organic Clicks: 22.9k
• Impressions: 1.56M
• CTR: Increased to 1.5%
• Keyword Rankings: Top positions for targeted non-branded terms
• Purchases: Significant increase in conversions, with ROI growing by 1000%

Conclusion

This project is a testament to how strategic SEO execution can turn an underperforming site into a high-traffic, high-conversion asset. By resolving technical issues, optimizing content, and building domain authority, I helped this organic baby food brand achieve rapid and sustainable growth.