The Results

Delivering measurable growth in traffic, engagement, and conversions:

• +5,600 Keyword Growth
• +78% New Website Users
• +450% Organic SEO Traffic
• +95% Backlink Strength
• +55% Monthly Click Growth
• +120% Monthly Impressions

Project Overview

A mushroom products ecommerce website came to me facing serious challenges in generating non-branded traffic and improving conversions. Most of their traffic was coming from branded searches, which limited their ability to reach new customers actively looking for mushroom-related products. I set out with clear goals:

• Boost traffic by targeting non-branded, high-intent keywords
• Enhance conversions by optimizing category pages to match search intent
• Resolve technical SEO issues affecting site performance
• Develop a content strategy that supports SEO and user engagement
• Launch link-building campaigns to build domain authority

I implemented a data-driven SEO strategy combining technical fixes, keyword research, content optimization, and link acquisition—and the results were outstanding.

The Highlights

After 8 months of consistent effort, the website achieved the following:

• Organic Traffic: Increased by 450%
• Top 5 Keyword Rankings: 80% of target keywords reached top 5 positions
• Bounce Rate: Reduced by 30% due to better category page content
• User Experience: Improved site navigation and content layout
• Backlinks: Secured over 2,500 high-quality backlinks through targeted outreach

Executing the Strategy

Key Challenges:

• Heavy reliance on branded searches
• Technical SEO issues: slow speed, duplicate content, poor indexing
• Under-optimized category pages with weak CTAs
• A highly competitive niche dominated by larger brands

My Solution:

Platform Optimization

• Resolved technical issues like duplicate content, broken links, and slow page speed
• Improved Core Web Vitals scores for a better user experience

Keyword Research

• Identified high-conversion, non-branded keywords such as “buy mushroom products online” and “organic mushroom supplements”
• Built a targeted keyword list tailored to ecommerce buying intent

Content Optimization

• Rewrote and optimized category pages using keyword-rich, user-aligned content
• Published over 15 high-quality blogs focused on informational and transactional topics

Backlink Building

• Built 2,500+ backlinks via paid guest posts, niche-relevant directories, and placements
• Partnered with influencers in the health/wellness space to further boost authority

User Engagement Improvements

• Redesigned site layout for better navigation and flow
• Added strong calls-to-action to drive product engagement and lower bounce rates

Data Monitoring & Monetization

• Used Google Analytics and heatmap tools to track user behavior and make informed optimizations
• Adjusted ad placements for stronger revenue generation

The Outcome

• Organic Traffic: Jumped by 450%
• Total Clicks: 15.6K
• Impressions: 299K
• Conversions: Increased by 35%
• Top Rankings: Over 15 target keywords in the top 10
• ROI: Improved by 200%, with ecommerce sales exceeding expectations

Conclusion

This project proves the power of a focused, strategic SEO plan for ecommerce. By solving technical issues, optimizing for user intent, and building strong authority through backlinks, I helped this mushroom products brand significantly grow both traffic and sales.