Growing Leads for Pressure Washing Services in Sacramento
Results at a Glance:
- 274 Phone Calls from Google Business Profile (GBP)
- 682 Website Clicks from Google Business Profile
- Top 3 Rankings for key local keywords
- +47% Growth in GBP Impressions
- 35% Increase in Organic Website Traffic
Project Overview
A Sacramento-based pressure washing company reached out to me with a simple goal: get more calls, more leads, and more visibility in local searches.
Despite offering great service, their Google Business Profile (GBP) was underperforming. They weren’t showing up in the map pack, they had low engagement, and potential customers were going to competitors.
That’s where I came in.
My Approach & Execution
1. GBP Optimization
I overhauled their Google Business Profile with full NAP info, service areas, hours, geo-tagged photos, FAQs, and keyword-rich descriptions to align with how customers were searching (e.g., “driveway cleaning near me”, “Sacramento pressure washing”).
2. Local Citations & Authority Building
I submitted their business to 50+ authoritative directories, focusing on both general and home services platforms. This boosted their trust signals with Google and improved ranking consistency.
3. GBP Content & Engagement
- Posted weekly updates showcasing before/after results and cleaning tips.
- Responded to every review (good or bad) to boost engagement and reputation.
- Encouraged happy clients to leave detailed, keyword-rich reviews.
4. Targeted Local Keyword Strategy
Using local SEO tools, I identified and targeted high-intent search terms specific to their services and area. These keywords were added into:
- GBP content and Q&As
- Meta titles and headers
- Optimized website landing pages
5. Ongoing Monitoring & Reporting
I tracked phone calls, website clicks, and profile views weekly using Google Business Insights. I also adjusted the strategy monthly based on real performance data.
The Outcome
Within months, the difference was night and day:
- 274 direct calls and 682 website clicks came from their GBP listing
- The business ranked in the top 3 Google Maps results for several valuable keywords
- 47% growth in visibility and 35% more local website traffic
- GBP became a reliable, lead-generating asset they could depend on
