Driving Growth for a Tire Wholesale Brand After Malware Attack
The Results
Delivering measurable improvements in website health, search visibility, and dealer partnerships:
- 19.9K Total Clicks
- 595K Total Impressions
- 3.3% Average CTR
- Improved Average Position to 21.3
Project Overview
A tire wholesale brand approached me with several critical challenges: their website had been compromised by a malware attack, they were struggling with poor search visibility, and dealer registrations were stagnant. They needed expert support to:
- Recover from the malware attack
- Improve technical website performance
- Increase search visibility and attract new dealer partnerships
I developed and executed a comprehensive SEO strategy that not only restored the site’s health but also optimized it for relevant keywords and drove significant traffic and engagement.
The Highlights
Within just six months of implementing my SEO strategy, I delivered major results:
- Organic Traffic Growth: Increased by over 300%
- Dealer Registrations: Grew by 45%
- Malware Recovery: Successfully deindexed harmful URLs and restored the website’s reputation
- Backlink Profile: Acquired 150+ high-quality backlinks from authoritative domains
Executing the Strategy
Key Challenges:
The client was dealing with:
- Malware Infection: Their site was deindexed due to malware, wiping out visibility
- Technical SEO Problems: Slow speeds, broken links, and missing structured data
- Low Dealer Signups: Weak visibility hindered new partnership opportunities
My Solution:
To turn things around, I implemented a tailored, multi-layered SEO strategy:
Malware Recovery
- Deindexed malicious URLs using 410 Gone status codes
- Ran a full security audit and closed vulnerabilities
- Re-submitted the cleaned site for Google reindexing
Keyword Research & Optimization
- Identified high-value keywords targeting wholesale and dealership search intent
- Optimized meta tags, headings, and content across the site
- Improved internal linking for better crawlability and content relevance
Content Strategy
- Published targeted blog posts addressing dealer concerns and industry insights
- Created compelling landing pages focused on dealer registration and benefits
Backlink Building
- Secured high-authority backlinks through paid guest posts on niche-relevant websites
- Built citations and local business listings to boost regional SEO
Technical SEO Fixes
- Enhanced site speed by compressing images and enabling caching
- Fixed broken links and added structured data to improve SERP appearance
Monitoring & Reporting
- Used Google Search Console for ongoing performance tracking and optimization
- Delivered detailed monthly reports outlining traffic, keyword growth, and conversions
The Outcome
By applying a results-focused SEO approach, I transformed the client’s underperforming website into a lead-generating asset. In just a few months:
- Organic traffic surged, consistently driving dealer inquiries
- Dealer registrations increased by 45%, exceeding expectations
- The site’s domain authority improved, solidifying its place as a top resource in the tire wholesale space
Conclusion
This project showcases my ability to recover compromised websites and drive measurable business growth through strategic SEO. If you’re facing technical SEO issues or want to improve your online visibility and lead generation, let’s talk about how I can help.
