The Results

Delivering real growth in local engagement and lead generation:

• Local Keywords Ranking: 825
• Business Interactions: 3,297
• Business Calls: 863
• GMB Clicks: 1,882

Project Overview

A California-based family law firm approached me to increase their visibility and generate more client inquiries in an ultra-competitive legal market. They needed help optimizing their two Google My Business (GMB) profiles and improving local keyword rankings to drive phone calls and consultations.

I created and executed a strategic Local SEO campaign focused on profile optimization, citation building, local content, and engagement—and the results quickly followed.

The Highlights

Within just a few months, the firm saw measurable success across both locations:

1st Location (Orange County):

2nd Location (San Diego):

The Strategy

1. GMB Optimization

• Updated business categories to reflect family law services accurately
• Added keyword-optimized descriptions, service listings, and FAQs
• Improved profile content with consistent business info (NAP)

2. Weekly Google Posts & Conten

• Posted updates on legal services, FAQs, and case wins
• Uploaded branded photos and team videos to increase engagement
• Responded to all reviews to build trust and increase activity

3. Local Citations & Directory Listings

• Submitted to 50+ niche and local directories
• Cleaned up existing citations for accuracy and consistency
• Ensured NAP consistency across all platforms

4. Local Keyword Targeting

• Targeted high-intent phrases like “[City] family lawyer,” “divorce attorney near me,” etc.
• Improved visibility for search terms that triggered high-converting actions
• Tracked and refined keyword strategy monthly

5. Monitoring & Reporting

• Tracked performance using GMB Insights and Google Analytics
• Provided easy-to-understand monthly reports covering rankings, calls, and engagement

The Outcome

Both GMB listings now rank in the top 3 local pack results for major keywords. Phone inquiries have surged, and the firm’s online reputation has improved dramatically. The Local SEO campaign turned their GMB profiles into high-converting lead magnets.