Client: Flower Shop, Las Vegas

Goal: Increase online orders and walk-in visits through organic SEO and Local SEO strategies.

The Challenge

The flower shop in Las Vegas wanted to grow their online orders and appear more frequently in local searches like “Las Vegas flower delivery” or “sympathy flowers near me.” But their website had technical issues, thin content, and their Google Business Profile wasn’t helping much.

They needed:

• More local customers calling or visiting
• Better rankings on Google for specific services
• Increased visibility for flower deliveries to hotels, hospitals, and events

What I Did (My SEO Strategy)

To turn things around, I built a clear and results-driven SEO plan. Here’s what I implemented:

Created Keyword-Focused Landing Pages

I created and published dedicated pages for specific services like:

• Flower Arrangements
• Sympathy Flowers
• Las Vegas Hotel Flower Delivery

SEO Content on All Key Pages

Each page was filled with helpful, well-optimized content that matched what local customers were actually searching for.

Fixed Technical SEO Issues

I improved site speed, fixed broken links, optimized meta titles and descriptions, and improved mobile responsiveness.

Local SEO and Google Business Profile Optimization

• Optimized Google Business Profile with high-converting keywords
• Regular updates with photos and offer posts
• Collected local citations and business listings for consistency and authority

The Results (Within a Few Months)

The results speak for themselves:

Google Search Console (SEO)

• 6.91K Clicks and 692K Impressions
• Major spike in impressions and clicks after consistent SEO work
• Average position steadily improved, driving more traffic

Google Business Profile (Local SEO)

• 4,321 Business Interactions in just 5 months
• 634 Calls made directly from the profile
• Steady monthly growth in profile visits and customer actions

More Visibility Means More Sales

Thanks to highly-targeted landing pages and local optimization, the shop started getting more phone calls, local visits, and flower delivery orders, exactly what the client wanted.